Get to Know The Alliance.
The Alliance
The Alliance

To enhance and preserve Downtown Bel Air’s appearance, traditions, community identity and economic stability, business owners and interested citizens have joined hands in the Bel Air Downtown Alliance. The Alliance is a nonprofit volunteer organization. Through the ambitious and wide-reaching efforts of its four committees (Design, Organization, Promotions, Economic Restructuring), the Alliance is creating a vibrant business community and visitor friendly destination in Downtown Bel Air.

The Design Committee

The Design Committee improves the Downtown Bel Air image by enhancing its physical appearance--- not just the appearance of buildings, but also that of streetlights, window displays, parking areas, signs, sidewalks, promotional materials and all other elements that convey a visual message about downtown and what it has to offer.

Organization Committee

The Organization Committee concentrates on building cooperation and participation among groups and individuals with a stake in Downtown Bel Air’s economic viability: bankers, property owners, town and county officials, merchants, professionals, residents, civic groups, historical societies, schools, consumers, real estate agents, local media, etc.

Promotion Committee

The Promotion Committee contributes to a positive image of Downtown Bel Air by building awareness of its unique characteristics among shoppers, residents, tourists, investors, businesses and others, and encouraging them to take advantage of them through retail promotions, special events and other programs.

Economic Restructuring Committee

The Economic Restructuring Committee works to strengthen the economic base of Downtown Bel Air by diversifying it. Activities include helping existing businesses expand, recruiting new businesses to provide a balanced commercial mix, converting unused space into productive property and sharpening the competitiveness of downtown merchants.

A Private - Public Partnership

Under the auspices of Main Street Maryland and the Main Street Program of the National Trust for Historic Preservation, the Alliance has formed a private-public partnership with the Town of Bel Air. They are working together to realize a shared vision of how the town will evolve and benefit through revitalization.

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